In this competitive business world, making a good first impression is as important as choosing the first line to greet the customers. In most cases, a lobby sign is the first interaction of a customer with the brand when they enter your office and the last thing when they leave. This makes it important for a business to have a perfect lobby sign. Also known as reception signs, they provide a professional look to your business and help your clients identify how you value your business.
Your business signs reflect the nature of your business and that makes it more important to be careful that these signs are sending out the right message that you want for your business. Lobby signs contain your business name, logo, tagline and in some cases the primary services that you offer. For them to be effective they must have a clear font, clean design, and a splendid message. It should be placed in such a way that it is visible from all angles.
Consistency Is Key
Lobby signs are a part of interior signs and it is vital for a business that every single business sign is following the same them. It reflects consistency and makes your clients remember your brand for a longer period. Similarly, all other indoor signs should also follow the same theme and they should be designed in a way that matched how visitors navigate your facility.
Wall Graphics as Lobby Signs
Many businesses and especially those who emphasize creativity use wall graphics as their lobby signs. Compared to any other interior signage, wall graphics provide more opportunities to maintain consistency in the indoor theme. As compared to your office area, walls have 4 times more surface area to make an impact and this makes them maintain better consistency in the interior décor.
Types of Lobby Signs
Dimensional Lobby Signs
Brushed Metal Lobby Signs
Engraved Lobby Signs
3D Lobby Signs
With so many options available to choose, a business can make sure that they impress their clients by making a perfect first impression. If your office already has a lobby sign, find out whether it is doing its job by taking opinions from the visitors/clients. You also have to watch out if your clients are praising your lobby signs or not. If it is not performing well or you have rebranded your business, get in touch with a sign company near you and plan to replace it. Lobby signs act as the face of your business and a poorly made sign can seriously impact your brand’s perception. Don’t take that risk and don’t see them as an expense, contact a local sign company and invest in lobby signs today.